Iridium

A gaffe STUDY OF THE planet PHONE persistence ledger of study Technology Management ISSN #1042-1319 A proceeds of the Association of Management nigh(a) TECHNOLOGY, BAD MANAGEMENT: A CASE STUDY OF THE SATELLITE PHONE INDUSTRY JAEJOO LIM CLEMSON UNIVERSITY jlim@clemson.edu RICHARD KLEIN CLEMSON UNIVERSITY rklein@clemson.edu JASON THATCHER1 CLEMSON UNIVERSITY jthatch@clemson.edu ABSTRACT major planet call in services use forward-looking applied science to economise audio service around the world. Although technologically advanced, satellite name companies train not captured a real share of competitive mobile phone grocerys nor returned large remuneration to investors. In this eccentric person study, we examine why Iridium, a major satellite phone service provider, fell short of psychoanalysts expectations and failed to fall upon profit powerfulness. We illustrate how high cost structures, neediness of critical mass, terror of substitute service s and weak commercialise positioning have limited satellite phone companies ability to compete with customary mobile phone companies. This case demonstrates that show of art technology may not lead to market success, even with ancillary investors, global cooperation and alliances with other firms.

Keyword: satellite phone, LEO, Iridium, flipper forces, critical mass, web effect, wireless, price war, positive feedback, mobile phone. revel address equalizer to Dr. Jason Thatcher, 101 Sirrine Hall, Clemson University, Clemson, SC, 29634. Telephone: 864-656-3751, Fax: 864-656-2015 1 diary of Information Technology Management Volume XVI, Number 2, ! 2005 48 A CASE STUDY OF THE SATELLITE PHONE INDUSTRY base During the Operation Iraqi Freedom in 2003, satellite phone services enabled continuous television coverage of the battlefield. Lacking effected wireless or cable telecommunication infrastructures, embedded journalists utilise videophones equipped with atrophied satellite antenna to de croakr live reports from the...If you want to fuss a full essay, order it on our website: BestEssayCheap.com

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